Presenting Miss sustainable beauty 2025

Muthoni Kariuki (Noni) is a young Kenyan climate champion, farmer, award-winning creative, an established model and beauty queen. She is the Founder and President of Green Age Warriors, an environmental initiative advocating for empowerment and inclusion of people at the grassroots level in the fight against climate change. Noni is a passionate advocate for inclusive community empowerment leaving no one behind, using her platform to inspire purpose-driven action and positive change.

Growing up in a rural and marginalized community in Mbeere, Embu County, Muthoni experienced firsthand the realities of inequality and environmental challenges. These experiences shaped her vision and commitment to empowering local communities to improve their well-being, believing firmly that “the people closest to the problem are the people closest to the solution.”

Crowned Miss  Sustainable Beauty 2025 at the 63rd Miss International edition in Tokyo, Japan, this achievement is not only a dream come true for Muthoni but also a call to service and responsibility; to represent her country with pride, advocate for sustainability, and uplift others along the way. Quoting her role model, Nobel Peace Laureate Professor Wangari Maathai.

“It’s the little things that we do as citizens that will make a difference”.

Noni impressed judges and audiences with her authenticity, environmental advocacy, and dedication to community impact. This achievement places Kenya on the global spotlight and reinforces the strength, elegance, and leadership of our nation’s ambassadors.